Customer Centric Day. Project Merlin ICT in Berlin

2019-08-05

Have you been working hard on developing new ground-breaking technologies and disruptive services, but when it comes to going to market you are unsure whether your customers will love them?

In a framework of Merlin ICT project, as a cooperation of Poznan Science and Technology Park (Poland) and SIBB e.V. (ICT & Digital Business Association Berlin-Brandenburg), in cooperation with Fraunhofer HHI/CINIQ Smart Data Forum, are inviting you to two dedicated to start-ups and researchers workshops, during CUSTOMER CENTRIC DAY:

1. Customer Discovery
2. Lean Hardware

25 the September 2019, Berlin, Germany
Smart Data Forum
Salzufer 6 / Entrance from Otto-Dibelius-Str.
Showroom, c/o Fraunhofer HHI (4th Floor)
10587 Berlin

Our aim is to help today’s researchers create tomorrow’s enterprises

Both events will be delivered in English. Please note that separate registration is required. The number of places is limited, so don’t hesitate to sign up by September 23, 2019!

Customer Discovery 11.00 – 16.00

Customer Discovery is about questioning your core business assumptions. Performed correctly, customer discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit.
After this workshop, you will:

• Understand how Customer Discovery guides business models.
• Receive the knowledge and tools to conduct Customer Discovery independently.
• Understand the characteristics of Minimum Viable Product.
• Know the steps to achieve Customer Validation.
• Be full (lunch provided) 🙂

Trainer: Anna Mieczakowski
https://uk.linkedin.com/in/annamieczakowski
Researcher and strategist assisting companies in successfully defining their customer bases, product development activities and internal business processes to set strategy for new and existing products and services. Holds a PhD in user-centred design from the University of Cambridge and have a background in User Experience (UX) consulting, management consulting and organisational operations.

The registration list is closed, but if you want to stay in touch with us, join our newsletter community>>>https://ppnt.poznan.pl/newsletter/

Lean Hardware 16.30 – 20.00

This interactive event will overlap both the Hardware Development and Customer Development models. It will take you through the phases of an electronic product creation – from the very concept through to manufacturing. We will exactly pinpoint what you need to do at each stage to determine what percentage of users are likely to want each hardware feature.
You may expect:

• Impact talks,
• Moderated, lively panel discussion,
• Networking opportunities,
• Coffee breaks,

You will learn:

• Which features are worth investing in with your valuable time and money when implementing hardware.
• Why did Native Instruments choose to adapt Agile/Lean practises in Hardware.
• How Lean approach can help in merging Hardware & Software.
• Lessons learned from a tech company operating in German and Polish markets.

The registration list is closed, but if you want to stay in touch with us, join our newsletter community>>>https://ppnt.poznan.pl/newsletter/

Speakers:

• Anna Mieczakowski (LinkedIn)
• Linda Klimesch (LinkedIn)
• Tom Soroka (LinkedIn)
• Wassim El Hariri (LinkedIn)
• Gregor Matte (Linkedin)

Hope we will see one another in Berlin, experiencing this customer centric event!

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Merlin ICT has already helped dozens of young entrepreneurs and researchers in creation of their own success. Here is a story about one of them:

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