A trademark is more than just a name or logo. It represents the real value of a company—its recognition, reputation, and customer trust, built up over many years. Well-planned trademark protection increases legal security and provides a solid foundation for further development.
Entrepreneurs who want to protect their brand can take advantage of free advice from the Enterprise Europe Network, operating at the Poznań Science and Technology Park.
As part of our support, we offer:
- discussion of possible forms of protection (national, EU, international),
- analysis of risks and potential collisions,
- indication of available financial instruments (including the SME Fund),
- assistance in preparing and submitting grant applications tailored to the company’s business profile and development plans.
Why is it worth protecting a trademark?
It is under a specific name or logo that a company wins customers and builds its position on the market. Registering a trademark gives you the exclusive right to use it for specific goods and services and in a selected territory. In practice, this means that you can take action if another entity starts using an identical or similar designation.
Lack of protection can lead to costly changes – from the need to change the name, through rebranding, to the loss of recognition and customer trust. A common mistake is to believe that simply using the name is enough. However, only formal registration gives you exclusive rights.
From a strategic perspective, a trademark is also an intangible asset of a company—it can be licensed, used in commercial cooperation, and influence the valuation of the company in negotiations with investors.
Financial support for SMEs
From February 2, 2026, entrepreneurs can once again submit applications under the EUIPO’s “The Ideas Powered for Business” SME Fund. The program allows for a refund of part of the official costs associated with trademark registration.
We help you through the entire process – from analyzing the validity of your application to assisting you in applying for funding.
If you are considering registering a trademark or want to find out what form of protection would be most beneficial for your company, please contact us. It is worth protecting your brand before a problem arises.
