{"id":17161,"date":"2026-02-12T12:15:32","date_gmt":"2026-02-12T12:15:32","guid":{"rendered":"https:\/\/ppnt.poznan.pl\/free-een-advice-how-to-protect-your-trademark-and-grow-your-business-without-risk\/"},"modified":"2026-02-17T13:04:16","modified_gmt":"2026-02-17T13:04:16","slug":"free-een-advice-how-to-protect-your-trademark-and-grow-your-business-without-risk","status":"publish","type":"post","link":"https:\/\/ppnt.poznan.pl\/en\/free-een-advice-how-to-protect-your-trademark-and-grow-your-business-without-risk\/","title":{"rendered":"Free EEN advice: how to protect your trademark and grow your business without risk"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>A&nbsp;trademark is more than just a&nbsp;name or logo. It represents the real value of a&nbsp;company\u2014its recognition, reputation, and customer trust, built up over many years. Well-planned trademark protection increases legal security and provides a&nbsp;solid foundation for further development.  <\/strong><\/p>\n\n<p class=\"has-medium-font-size\">Entrepreneurs who want to protect their brand can take advantage of free advice from the <strong><a href=\"https:\/\/westpoland.pl\/\" rel=\"nofollow noopener\" target=\"_blank\">Enterprise Europe Network<\/a><\/strong>, operating at the Pozna\u0144 Science and Technology Park.<\/p>\n\n<p class=\"has-medium-font-size\">As part of our support, we offer:<\/p>\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>discussion of possible forms of protection (national, EU, international),<\/li>\n\n\n\n<li>analysis of risks and potential collisions,<\/li>\n\n\n\n<li>indication of available financial instruments (including the SME Fund),<\/li>\n\n\n\n<li>assistance in preparing and submitting grant applications tailored to the company&#8217;s business profile and development plans.<\/li>\n<\/ul>\n\n<p class=\"has-medium-font-size\"><strong>Why is it worth protecting a&nbsp;trademark?<\/strong><\/p>\n\n<p class=\"has-medium-font-size\">It is under a&nbsp;specific name or logo that a&nbsp;company wins customers and builds its position on the market. Registering a&nbsp;trademark gives you the exclusive right to use it for specific goods and services and in a&nbsp;selected territory. In practice, this means that you can take action if another entity starts using an identical or similar designation.  <\/p>\n\n<p class=\"has-medium-font-size\">Lack of protection can lead to costly changes \u2013 from the need to change the name, through rebranding, to the loss of recognition and customer trust. A&nbsp;common mistake is to believe that simply using the name is enough. However, only formal registration gives you exclusive rights.  <\/p>\n\n<p class=\"has-medium-font-size\">From a&nbsp;strategic perspective, a&nbsp;trademark is also an intangible asset of a&nbsp;company\u2014it can be licensed, used in commercial cooperation, and influence the valuation of the company in negotiations with investors.<\/p>\n\n<p class=\"has-medium-font-size\"><strong>Financial support for SMEs<\/strong><\/p>\n\n<p class=\"has-medium-font-size\">From February 2, 2026, entrepreneurs can once again submit applications under the<strong><strong><a href=\"https:\/\/www.euipo.europa.eu\/pl\" rel=\"nofollow noopener\" target=\"_blank\"> EUIPO&#8217;s<\/a><\/strong><\/strong> &#8220;The Ideas Powered for Business&#8221; SME Fund. The program allows for a&nbsp;refund of part of the official costs associated with trademark registration.  <\/p>\n\n<p class=\"has-medium-font-size\">We help you through the entire process \u2013 from analyzing the validity of your application to assisting you in applying for funding.<\/p>\n\n<p class=\"has-medium-font-size\">If you are considering registering a&nbsp;trademark or want to find out what form of protection would be most beneficial for your company, please contact us. It is worth protecting your brand before a&nbsp;problem arises. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;trademark is more than just a&nbsp;name or logo. It represents the real value of a&nbsp;company\u2014its recognition, reputation, and customer trust, built up over many years. Well-planned trademark protection increases legal security and provides a&nbsp;solid foundation for further development. Entrepreneurs who want to protect their brand can take advantage of free advice from the Enterprise Europe [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[],"class_list":["post-17161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/posts\/17161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/comments?post=17161"}],"version-history":[{"count":1,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/posts\/17161\/revisions"}],"predecessor-version":[{"id":17162,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/posts\/17161\/revisions\/17162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/media\/17054"}],"wp:attachment":[{"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/media?parent=17161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/categories?post=17161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppnt.poznan.pl\/en\/wp-json\/wp\/v2\/tags?post=17161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}