Innovators2B first meeting in Poznan

2018-07-17

PPNT, ESPAITEC and Lithuanian Innovation Center joined forces in Innovators2B project to explore ‘an innovation support challenge’ like enhancing the agencies’ management efficiency in the field of first time innovators’ service.

We started  working using twinning+ methodology in order to create valuable Design Options Paper regarding first time innovators engagement into process of implementing innovation. The solutions developed in the paper will be implemented in the agencies as new or improved programmes based on these given approaches.

The result of peer learning activities within the project will be developing an effective approach to identify and convince “potentially innovative companies” to engage in innovation process with the use of external support. It involves designing the whole process from the identification of the target group, marketing channels, attractive offer, diagnostics of individual needs, consequent support delivery and follow up of the process till successful result.

During the first desing thinking workshop in Poznan, we selected and identified the companies representing the target group and created the empathy map (understanding the drivers, pains, gains).